LifeStyle Archives - MediaCatalyst

mCaffeine Curates Perfect Gifts for This Valentine’s Day

Feb

mCaffeine Curates Perfect Gifts for This Valentine’s Day

With Valentine’s Day (14th February 2021) landing up on the coming weekend, mCaffeine, the caffeinated personal care brand, has curated a special array of gifts for the occasion. mCaffeine’s Valentine series, themed “Coffee for your Valentine”, features three distinct gift packs. The first is the Coffee Beans – Gift Kit, featuring three mCaffeine naked & raw Coffee Bathing Bars, namely – Espresso, Cappuccino, and Latte – and a Bean Tray made of premium wood to place them. These Coffee Bathing Bars have a pH of 5.5 which is the same as human skin, which enables them to nourish and cleanse all skin types without drying them.…

mCaffeine Enters into Bathing Bar Category, Launches Coffee Bathing Bars

Dec

By MediaCatalyst

mCaffeine Enters into Bathing Bar Category, Launches Coffee Bathing Bars

Mumbai, Dec. 18, 2020 : In its latest move, mCaffeine, the caffeinated personal care brand, which has led the coffee revolution in the personal care space since 2016, launches India’s very first “COFFEE BEAN” shaped bathing bars. With these unique array of caffeine based soaps, mCaffeine is set to revolutionise the personal care space by entering the beauty soap market in India. The PETA-certified, extensive R&D based mCaffeine Coffee Bathing bars are well formulated and pH balanced. mCaffeine Coffee Bathing bars with the tagline Bean Me Up!TM are here to excite the coffee lovers and bring to them the literal…

Zivame Collaborates with Aishwarya Mohanraj for A Campaign on T-shirt Bras

Dec

By MediaCatalyst

Zivame Collaborates with Aishwarya Mohanraj for A Campaign on T-shirt Bras

New Delhi, Dec. 17th 2020: Lingerie in India is no longer a hushed topic of conversation. Zivame is leading the charge in making the category more mainstream and real. In their latest efforts for the same, it has collaborated with Aishwarya Mohanraj for their humorously quirky campaign on T-shirt bras. The campaign is built on real life challenges and embarrassment faced by women due to bra outlines being visible, restricting their choice of outerwear. The campaign aims to highlight this issue and the taboos associated with it through humour which is fun and relatable. https://www.youtube.com/watch?v=mA3nGDacUVE As always, Zivame has broken…

Amp Up Your Beauty Regime with mCaffeine’s Coffee & Cocoa Rich Products

Dec

By MediaCatalyst

Amp Up Your Beauty Regime with mCaffeine’s Coffee & Cocoa Rich Products

The market is full of brands promoting personal care products but how often do you come across products that are cruelty-free, clean, and don't sell insecurities or fairness products. Rarely right? Meet mCaffeine, a new-age brand catering to the younger audience and India's first caffeinated personal care brand. Co-founded by Mr. Tarun Sharma and Mr. Vikas Lachhwani in 2016, the brand has served more than half a million customers since its inception. Loaded with the goodness of coffee, choco, and green tea, their range of products is a breath of fresh air. Now you can feed your skin with what…

Celebrate with Zivame’s Colorful and Stylish New Line-up

Oct

By MediaCatalyst

Celebrate with Zivame’s Colorful and Stylish New Line-up

Looking good is as important as feeling good. One can take hours dressing up but every look is incomplete without good supporting innerwear. Lingerie is not a piece of clothing, it's an expression which reflects one's personality. A perfectly fitted and sexy pair of second skin plays a key role in enhancing beauty and confidence. Lingerie can make or break your look so this festive season Zivame has come out with stylish yet comfortable intimate wear to celebrate your beauty. Their collection is all about feeling chic, wearing chic. Heavily inspired by colors, they have something for every occasion-be it…

7 Footwear and Bags to Complete Your Festive Look

Oct

By MediaCatalyst

7 Footwear and Bags to Complete Your Festive Look

Navratri is all about the perfect outfit, jewellery, garbas, dandiya sticks, lots of fun and excitement. Everyone is gearing up for the festivities and much needed positive vibes that festivals bring. While this year may not be the same as earlier, there should not be anything that stops you from putting your best foot forward. Metro’s new collection will help you find the perfect match for those attires you are swooning over when it comes to footwear and accessories this festive season. Here is a sneak peek into their festive collection Metro Antique Gold Clutch Detailed floral embellished clutch which…

Changing Market for Food Delivery post-COVID-19

Jul

By MediaCatalyst

Changing Market for Food Delivery post-COVID-19

Author: Dr. Siddhant Bhargava, Fitness and Nutritional Scientist and Co-Founder of Food Darzee With social distancing becoming the new norm, consumers in present times are clamouring to have food delivered. The universal COVID-19 pandemic has only made palpable the vital role played by food delivery platforms in the lives of contemporary food consumers. Today with millions of people compelled to stay indoors to contain the health crisis, virtual food distribution has managed to become one of the chief protagonists of the 2020 home quarantine. Modern-day conscious consumers have shifted from a physical dimension to the digital world. For example, right…

Love it from the bottom of your tart – Chocolate-Tart to the rescue

Jul

By MediaCatalyst

Love it from the bottom of your tart – Chocolate-Tart to the rescue

Quarantine blues might be the new thing but it's not every day that we come across a recipe so easy peasy lemon squeezy to beat those gloomy days. Eid and Raksha Bandhan are around the corner and what better way to lit it up with some rose petals, nuts, and fresh fruits with chocolate-tart. Upcoming food blogger, Karishma Mehandroo shows us a quick way to get ready for the festivities. After all, the best things in life are sweet. Excerpts from the interview: 1. Tell us about your food journey Karishma Mahendroo - Founder, LetsBakeWithKarishma No one’s born a baker and I was…

Jul

By MediaCatalyst

Online Beauty and Grooming Training – Survival or a New Normal?

Author: Neha Suradkar, Founder, Style-n-File Makeup and Nail Studio and Academy. Training and upskilling have always been an essential part of the beauty industry. There is a huge demand for well-trained beauty therapists, makeup artists, nail technicians, spa therapist etc. Also, with new products and procedures introduced frequently, upgrading and upskilling is a must for existing industry people. Covid-19 has affected all businesses in some way or the other. Beauty and Salon industry has taken a big setback along with other industries. But as in most other sectors, learning and training is something that has taken a big leap in the beauty…

Jul

By MediaCatalyst

Ecologically Conscious Clothing – 10 Ways to be Fashionable & Environment Friendly

Author: Yashraj Bhaiya, Director - Label Varsha A popular saying is, “What goes around comes around”. By this logic, it is believed that if we care for nature, nature, in turn, will provide fruitful results for all our hard work. When we speak about ecological fashion; sustainable practices, environment-friendly clothes, and 'social integrity in fashion' top the list. In the past few decades, garments have become disposable items in our closets. The quality of the clothes we buy has decreased drastically. We have lost basic skills when it comes to sewing, stitching and we lack the time to mend damaged…