Interview Archives - MediaCatalyst

At Puravankara, all our endeavours revolve around just one entity – our customers: Minol Ajekar

Mar

At Puravankara, all our endeavours revolve around just one entity – our customers: Minol Ajekar

Puravankara Limited has emerged as a leading real estate company since its inception in the year 1975. Over the years, the company has successfully established two distinct and successful brands, Puravanakra and Provident, on Indian real estate map. In an exclusive talk with MediaCatalyst, Ms. Minol Ajekar, Group Head- Corporate Communications, CSR & Business Processes, Puravankara Limited shares how marketing activities at Puravankara has evolved during the ongoing coronavirus pandemic, and the CSR activities the company has been undertaking. Ms. Ajekar believes that it is critical to address customers’ anxieties and take effective action to alleviate the same. Here are…

Facility management has become much more important now than ever: Pradeep Lala

Mar

By MediaCatalyst

Facility management has become much more important now than ever: Pradeep Lala

In the wake of Covid-19, the work-from-home has become a New Normal for the workforce employed with corporate houses. While it might have become a permanent normal for some, most of us have gradually started going back to the office. However, with the new Covid-19 mutant virus and a sudden increase in Covid-19 cases, most of us are very apprehensive of going back to the office. With the rising Covid-19 cases and government directives, the corporates also have to follow various safety provisions before asking the workforce to join work from the office. In an exclusive interaction with MediaCatalyst, Mr.…

Think Globally and Act Regionally is at the Core of Adjust Go-to-Market Mindset: Bonham

Mar

By MediaCatalyst

Think Globally and Act Regionally is at the Core of Adjust Go-to-Market Mindset: Bonham

Smartphones have slowly been invading our lives and becoming an integral part of our routine. However, the coronavirus pandemic has forced individuals to spend more time with their mobile devices to fulfill a wide variety of their needs. As per a recent report, mobile app marketers spent $74.6 billion globally in 2020 to drive users to install mobile apps. The sudden rush in the mobile app marketing business has led to the evolution of the app marketing analytics platform as data-driven marketing for app marketing has become the need of the hour. Adjust, a global B2B SaaS company headquartered in…

Paree Changing the Love Narrative with #PyaarKaPeriod

Mar

By MediaCatalyst

Paree Changing the Love Narrative with #PyaarKaPeriod

On Valentine's Day this year, Paree launched #PyaarKaPeriod with celebrity couple Prince and Yuvika. The narrative illustrated the role of a man in the relationship in understanding his partners needs and being there for her when she experiences her period. https://www.instagram.com/p/CLEg3GtJYVB/?igshid=1hvos05zmqnej While talking to MediaCatalyst, Mr. Sahil Dharia, CEO, Soothe Healthcare talks about the idea behind the video. Here are the excerpts from the interaction. The recent #PyaarKaPeriod video launched received unprecedented response. What was the motivation behind the video? The general idea of the Valentine’s Day is to dress up in best outfits and go out on romantic dates, but a…

Our Beneficiaries are at The Center of All Our Efforts: CEO, Akshaya Patra Foundation

Jan

By MediaCatalyst

Our Beneficiaries are at The Center of All Our Efforts: CEO, Akshaya Patra Foundation

It is a proud moment for an organization when its name becomes synonymous with a particular initiative that is focused on creating a positive impact in society. The same has been the case with The Akshaya Patra Foundation. From serving just 1,500 children in 5 schools in 2000 to millions of children through its over 52 kitchens across across 12 States & 2 Union Territories of India, the Foundation strives to eliminate classroom hunger by implementing the Mid-Day Meal Scheme in government schools and government-aided schools. Mr. Shridhar Venkat, CEO - The Akshaya Foundation The Akshaya Patra Foundation recently launched…

Online Learning and e-Assessment: The Only Way to Ensure Continuity in Learning

Jan

By MediaCatalyst

Online Learning and e-Assessment: The Only Way to Ensure Continuity in Learning

Over the last few months, as the COVID 19 pandemic took the world hostage, it brought almost everything to a grinding halt. This impacted businesses in almost all sectors negatively worldwide, but it has also given a push to EdTech companies simultaneously, due to the school and university closures. Imparting education digitally must also be facilitated with robust e-assessment or digital assessment solutions. Mr. Karan Gupta, Co-founder at AssessPrep shares his insight on e-assessment and how AssessPrep is changing the e-assessment landscape through its assessment platforms. Read is what he has to say. Tell us about AssessPrep and how it…

Price Sensitivity in India is a Significant Challenge: Brad Rosairo

Dec

By MediaCatalyst

Price Sensitivity in India is a Significant Challenge: Brad Rosairo

The ongoing Coronavirus pandemic has forced businesses to look for solution focused at migrating users and data to the cloud. Majority of enterprises have either migrated to the cloud platforms or are in the process of the same. The demand for Saas software has seen a considerable increase and there are plenty of players competing with each other to tap the Indian market. Mr. Brad Rosairo, Director of business development in Asia Pacific region, BitTitan talks to MediaCatalyst about BitTitan and the Indian market. Read what he has to say. What are the different solutions that BitTitan, as a SaaS…

Gyan Dairy Expands its Portfolio with Indian Sweets

Dec

By MediaCatalyst

Gyan Dairy Expands its Portfolio with Indian Sweets

Gyan Dairy, the leading manufacturer and supplier of milk products in the North Indian state of Uttar Pradesh has been very dynamic in acquiring the dairy market in the region and fast-paced with its expansion plans. It boasts of a diverse portfolio of 17 delightfully fresh, pure, and delicious dairy products, prepared using the milk supplied directly by 100,000+ dairy farmers. Mr. Jai Agarwal, Managing Director and Mr. Anuj Agarwal, Managing Director - Gyan Dairy Recently, the dairy brand launched a campaign 'Vishwaas se bhara' with the Faridkot band. Mr. Jai Agarwal and Mr. Anuj Agarwal, Managing Directors, Gyan Dairy…

Baazi Games Paves the Way for Online Gaming in India

Dec

By MediaCatalyst

Baazi Games Paves the Way for Online Gaming in India

Indian online gaming industry has seen unprecedented growth in the last few years and has been estimated to grow further at a CAGR of 22.1 percent between FY18-23. The proliferation of low-cost smartphones and high-speed internet facilities amongst the urban and rural population is one of the major growth drivers. Real money games have started penetrating the Indian market and have seen the entry of several industry players. Navkiran Singh, Founder & CEO at Baazi Games chats with MediaCatalyst. Here is what he has to say. What is Baazi Games all about and how has the journey been so far? Baazi…

Medical R&D in India Lacks Government Support: Dr. KM Cherian

Nov

By MediaCatalyst

Medical R&D in India Lacks Government Support: Dr. KM Cherian

Cardiovascular diseases (CVDs) have always been a major concern. One in 4 deaths in India is attributed to CVDs. This concern has considerably increased because of the effect COVID-19 has on lungs and other cardiovascular complications even after the recovery of COVID-19 infected patients. Dr. KM Cherian, the man who performed India's first Bypass Surgery, talks to MediaCatalyst about the impacts of COVID-19. With innate talent and a passion to save lives, Dr. Cherian has also pioneered the first heart transplant in India after the legislation of Brain Death, the first bilateral lung transplant, the first Pediatric Heart transplant, the…