Column Archives - MediaCatalyst

Marketing in a High-Friction World: How Fintechs Can Thrive Amid Regulation and Risk Aversion

The fintech sector has long resided at a crossroads of innovation and regulation. As financial products become more affordable, digital, and personalized, regulation increases. At the same time, consumers, especially…

MediaCatalyst November 25, 2025

Column Health

AI & IoT in Diabetes Management – The Future of Care

According to the World Health Organization (WHO), India is home to around 77 million adults living with diabetes - roughly around 1 in 10 and nearly 25 million more with…

MediaCatalyst November 14, 2025

Banking, Finance, Insurance Column

Cashback Culture 2.0: How Programmatic and AI are Personalising Festive Fintech Rewards

In India, the festive season means indulgence, gifting, and online activity. For fintech firms, however, the season is less about app installs or impressions—more about facilitating high-value transactions and retaining…

MediaCatalyst October 17, 2025

Banking, Finance, Insurance Column

Micro-Credit Campaigns Expanding Financial Inclusion

Micro-credit campaigns have emerged as a meaningful means to expand financial access, providing individuals in underserved communities access to money that was previously unattainable. Micro-credit campaigns make small loans available…

MediaCatalyst October 14, 2025

Column Health

Experts Say India Still Misunderstands ADHD – But Change Is Coming

As the world marks ADHD Awareness Month this October, mental health experts in India warn that Attention-Deficit/Hyperactivity Disorder (ADHD) continues to be widely misunderstood, underdiagnosed, and stigmatized—especially in mainstream education…

MediaCatalyst October 14, 2025

Business Column Marketing

Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs

India's festival season is not all about lights, presents, and celebration—it's a season of transactions. For the fintech players, it's about steering away from vanity metrics like app installs and…

MediaCatalyst October 10, 2025

Column Health Human Resource

Beyond Maternity Leave: The Case for Postpartum Infrastructure at the Workplace

Maternity leave has been the gold standard of support within the workplace for new mothers for decades. In India, the 2017 Maternity Benefit (Amendment) Act provided paid maternity leave of…

MediaCatalyst September 30, 2025

Banking, Finance, Insurance Column Marketing

From EMI Ads to Aspirational Finance: Redefining BFSI Messaging for Bharat

Financial Affordability has been the one formula Indian marketing of Bharat Financial has used for decades. The "easy EMI" tune has dominated bank, NBFC, and fintech campaigns. The pitch is…

MediaCatalyst September 5, 2025

Column Health Technology

The Growing Crisis of Online Gaming Addiction

What starts as harmless entertainment can sometimes spiral into something far more consuming. What harm could there be in playing a few online games to unwind? This is the primary thought…

MediaCatalyst July 10, 2025

Column

Navigating Regulatory Challenges in Web3: Balancing Compliance and Innovation

The world wide web is growing, and the new generation is Web3. But what is Web3? In layman’s terms, it is the third generation of the internet that is based…

MediaCatalyst September 18, 2024

Column

Navigating the dynamics of a lifestyle PR Agency in India: An Insider’s Perspective

Behind the Scenes of the Communications Craft Lifestyle is one of the key verticals or niches that need Public Relations services to enhance brand visibility, media presence, narrative building, events…

MediaCatalyst September 6, 2024

Column Technology

AI is Here, There, and Everywhere: Let’s Talk About the Good, the Bad, and the Future

Remember those sci-fi movies where robots took over the world? Well, we're not quite there yet, but AI is definitely making its presence felt. It's like that friend who's always…

MediaCatalyst August 24, 2024