JK Maxx Paints Appoints Akshay Kumar as Brand Ambassador
New Delhi — JK Maxx Paints has announced the appointment of actor Akshay Kumar as its brand ambassador, marking a step in the company’s efforts to expand its presence in…
Posted inMarketing
Dollar Lehar Launches Summer Campaign With Sci-Fi-Themed Advertisement
New Delhi — Dollar Lehar has introduced a new summer campaign featuring a science fiction-themed advertisement set in a highway dhaba, aiming to highlight its innerwear as an everyday essential.…
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Bark Out Loud launches pet nutrition campaign with Huma Qureshi
Mumbai: Bark Out Loud by Vivaldis has launched a new campaign titled #ThriveSharedJourney to promote its Thrive range of pet food, featuring actor Huma Qureshi. The campaign presents pet wellbeing…
Tempest Advertising Wins Three Awards at Big Bang Awards 2025
Hyderabad Tempest Advertising, one of India’s leading creative agencies, has won three accolades at the Big Bang Awards 2025, reinforcing its reputation for insight-led, high-impact brand communication across categories. The…
Shikhar Dhawan Named Brand Ambassador for Delhi Khel Mahakumbh
New Delhi, Former India cricketer and Arjuna Awardee Shikhar Dhawan has been appointed as the brand ambassador of the inaugural Delhi Khel Mahakumbh, an initiative of the Directorate of Education…
Posted inMarketing Technology
Luma AI Launches Global Contest Tied to $1 Million Cannes Lions Prize
Mumbai — Luma AI has announced a global creative competition offering a $1 million prize to advertising work created with its platform that goes on to win a Gold Lion…
Posted inEntertainment Marketing
Sony Secures Brand Partners for India’s Wheel of Fortune
Mumbai— Sony Pictures Networks India has announced a slate of brand partnerships for the Indian edition of the global television game show Wheel of Fortune, set to air on Sony…
Posted inEntertainment Marketing
Sony Pictures Networks India Releases Second Wheel of Fortune Brand Film
Mumbai: Sony Pictures Networks India has released the second brand film for its upcoming television property, Wheel of Fortune, featuring actor Akshay Kumar. According to the company, the new film…
Adani Group Unveils Heartwarming Airport Film: “Aapke Safar Ke Humsafar”
Ahmedabad: The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, proudly announces the launch of its latest film, “Aapke Safar Ke Humsafar” under the acclaimed #HumKarkeDikhateHain platform. This narrative-driven film shines a…
Saatchi & Saatchi India Unveils Audi’s Festive Campaign ‘Journeys of Imagination’
Mumbai: Saatchi & Saatchi India has launched “Journeys of Imagination,” a new festive campaign for Audi India that highlights creativity, innovation, and the brand’s connection with Indian celebrations. Part of…
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs
India's festival season is not all about lights, presents, and celebration—it's a season of transactions. For the fintech players, it's about steering away from vanity metrics like app installs and…
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‘Maayer Aashirbaad’ Film Captures the Heart of Durga Puja Through a Captivating Love Story
New Delhi: BBH India, the creative agency for CaratLane, has unveiled “Maayer Aashirbaad,” a deeply moving Pujo film centered around the romance of Durga Puja, poised to become the centerpiece…