Noida — Sennes, a lab-grown diamond-focused brand backed by Senco Gold & Diamonds, has opened its first exclusive store in Noida at Gaur City Mall, marking its entry into the city and expanding its retail footprint to 12 locations nationwide.
The new outlet spans approximately 670 square feet and offers a range of products including lab-grown diamond jewellery, leather accessories, and fragrances. The company said the store is designed to provide a modern retail experience aligned with its focus on design and customer accessibility.
To mark the launch, Sennes announced promotional offers, including up to 50% off on making charges, 30% off on diamond value, and up to 40% off on leather products.
The store features a curated selection of jewellery pieces such as diamond rings and earrings, alongside leather items like sling bags and handbags, and a range of fragrances available in multiple formats for men and women.
Joita Sen, Director and Head of Marketing at Senco Gold & Diamonds, said the expansion into Noida reflects changing consumer preferences toward design-led and lifestyle-oriented offerings.
Sennes positions its products within a broader lifestyle category, combining jewellery with accessories and fragrances. The company said it aims to expand further and plans to increase its store count to 30 locations by the end of the year.
