Bengaluru: Velocity, a leading cash-flow based financing platform, has announced a significant investment of ₹200 crore to empower India’s burgeoning restaurant and cloud kitchen industry. The fund is specifically designed to cater to the unique financial needs of F&B brands, particularly those operating on popular food aggregator platforms like Zomato and Swiggy.
The F&B sector in India is experiencing exponential growth, driven by rising disposable incomes, evolving consumer preferences, and the increasing popularity of online food delivery. According to a report by Swiggy and Bain & Company, the market is projected to nearly double, reaching ₹9 trillion by 2030.
Velocity’s funding aims to bridge the financing gap faced by F&B brands, which often struggle to secure traditional loans from banks and NBFCs. By providing flexible and scalable financing solutions, Velocity empowers businesses to:
- Expand operations: Open new outlets and expand their footprint.
- Invest in infrastructure: Purchase equipment and upgrade facilities.
- Enhance marketing: Drive brand awareness and customer acquisition.
- Optimize operations: Streamline processes and improve efficiency.
Several prominent F&B brands, including IDC Kitchen, Smoor, Daily Sushi, and Brahma Brew Works, have already benefited from Velocity’s financing solutions. These funds have enabled them to accelerate growth, strengthen supply chains, and enhance their overall market presence.
As the F&B industry continues to evolve, with the rise of quick commerce and ultra-fast delivery models, Velocity’s investment comes at a crucial time. By supporting innovative F&B brands, Velocity is playing a pivotal role in shaping the future of India’s food and beverage landscape.
