Column Archives - Page 4 of 7

New Age Media and Changing Demand for Public Relations

Author: Neha Bajaj, Managing Director, Scroll Mantra With the dawn of greater internet accessibility and heightened dependency on technological equipment, there has been a conscious shift in the consumption pattern…

MediaCatalyst August 27, 2020

Column Marketing

Digital Antidote to Marketing Woes during COVID-19

Author: Vivek Pandey, VP, Revenue Strategy & Analytics – Times Internet. COVID-19 has been an unexpected wind in the sails for digital marketing platforms that were projecting solid growth over the…

MediaCatalyst August 24, 2020

Banking, Finance, Insurance Column

Leveraging Technology to Become Agile in the Face of FDIC 370 Mandate

Author: Sanjay Bajaj, Senior Vice President, BFSI, Birlasoft The FDIC 370 mandate calls for massive transformation in banks' governance and data collation capabilities. With a stringent deadline in place, digital…

MediaCatalyst August 21, 2020

Column Health

Face Masking Kids During Coronavirus Pandemic

Author: Dr. Atish Laddad Pandemic, social distancing, face masks, safety shields, and above all the novel coronavirus are the only phrases that seem to be permanently engraved into our dictionary…

MediaCatalyst August 12, 2020

Column Featured Articles

New Normal is Nothing But Old Normal Minus Technology

Someone asked me recently, "Despite being in lockdown and all of the craziness swirling in the world right now, there seems to be some good that’s come our way, no?" My…

MediaCatalyst July 28, 2020

Column E-Commerce

Contactless Deliveries and Packaging Design: Redefining e-Commerce

Four months after the COVID-19 pandemic, and the first forced lockdown in response to the need to maintain social distancing, consumers are asking one question: “how do we continue to…

MediaCatalyst July 25, 2020

Business Column

Why Brands Need Stronger Checks and Balances on Digital Platforms!

Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek out an agency with best practices and experience who can…

MediaCatalyst July 21, 2020

Column LifeStyle

Changing Market for Food Delivery post-COVID-19

Author: Dr. Siddhant Bhargava, Fitness and Nutritional Scientist and Co-Founder of Food Darzee With social distancing becoming the new norm, consumers in present times are clamouring to have food delivered.…

MediaCatalyst July 15, 2020

Column Hospitality

Expectations from the Restaurants During the Pandemic and Beyond

Author: Jaasjyot Surri, CEO and Co-Founder, SJI Hospitality and Foods Private Limited Pandemic, social distancing and the novel coronavirus are only three phrases that seem to be permanently etched into our…

MediaCatalyst July 14, 2020

Column Health

Increasing Demand for Nutraceutical Supplements Amongst Millennials

Author: Sushil Khaitan, CEO & Director at Pure Nutrition Consumers here in India are now more aware of the importance of a healthy diet and a healthy lifestyle, they now…

MediaCatalyst July 13, 2020

Column Digital

Impact of COVID-19 on Consumers of Digital News Platforms

Author: Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet. The COVID-19 pandemic has accelerated the global disruption of lives, businesses, and business models to unprecedented rates. While several…

MediaCatalyst July 11, 2020

Column Human Resource

How to Hire and Retain the Talent Transformers

Author: Awkash Agrawal, Engineering Leader, Product and Platform Engineering at Altimetrik. There is always a Gaussian curve to fit most of the problems. In the world where there is always…

MediaCatalyst July 9, 2020