New Delhi: – MMTC-PAMP, India’s only LBMA-accredited gold and silver refinery, has launched its first-ever Exclusive Brand Store in Rohini Sector 7, Delhi. The store is dedicated solely to selling 24K 999.9+ pure gold and silver coins and bars—marking a significant milestone in the company’s retail expansion across India.
The new store was officially inaugurated by Mr. Marwan Shakarchi, Group CEO of the MKS PAMP Group, and is part of MMTC-PAMP’s broader strategy to enhance customer engagement by combining Swiss craftsmanship with Indian cultural aesthetics.
Unlike traditional jewellery outlets, the brand store focuses exclusively on minted precious metal coins and bars. It builds upon the company’s earlier success with its Purity Verification Centers, offering customers a dedicated retail experience to purchase high-purity investment-grade metals with certified authenticity.
“This Exclusive Brand Store marks a first of many milestones in our retail journey. It brings us closer to our mission of making India’s purest gold and silver products accessible nationwide,” said Mr. Samit Guha, Chief Financial & Technology Officer, MMTC-PAMP. “We want customers to experience our products firsthand through a trusted physical retail touchpoint.”
MMTC-PAMP’s products are known for their traditional motifs and culturally relevant designs, combining Indian heritage with precision Swiss minting. Each product carries a unique identification number and is sealed in an Assayer-certified ‘certicard’ to guarantee authenticity. The company also offers positive weight tolerance—ensuring customers receive more than the listed weight for every coin or bar purchased.
The Rohini store is the first of many, as the company plans to expand to 200 such outlets across India in a phased manner.
Founded in 2008, MMTC-PAMP has developed a fully integrated ecosystem for precious metals in India and continues to lead in purity, innovation, and customer trust.
