Mumbai: – S8UL, the Indian esports and gaming content scene, has announced its ambitious participation in the Esports World Cup (EWC) 2025, signaling a major step for Indian esports on the global stage. The organization will compete in five diverse titles at the prestigious tournament, scheduled to be held in Riyadh, Saudi Arabia, from July 7 to August 24.
The initial wave of game titles S8UL will be fielding teams in includes Chess, EAFC 25, Tekken 8, Call of Duty (COD): Warzone, and Apex Legends. The company has hinted at further title announcements and official team rosters in the coming weeks.
This move positions S8UL as one of the first Indian esports organizations to compete across such a broad spectrum of globally recognized esports titles at this scale. It underscores the growing maturity and ambition of the Indian esports ecosystem, transitioning from regional dominance to international competition. S8UL’s participation sends a clear message that Indian organizations are ready to contend with the top international esports powerhouses.
The announcement was strategically rolled out through a high-impact video campaign featuring S8UL’s popular content creators and renowned influencer BeYouNick. The quirky video, depicting a humorous “raid” at the S8UL gaming house by an ‘EWC Squad’, generated significant buzz, amassing over 2.8 million views on Instagram and more than 738,000 views on YouTube. The engaging content effectively built anticipation and excitement among fans.
“The announcement video was our way of involving the community right from the start — showcasing that S8UL’s strength lies not just in gameplay but in storytelling,” said Animesh Agarwal, also known as 8Bit Thug, Co-founder and CEO of S8UL. “This is a defining moment for Indian esports. Our entry into titles like EAFC, Warzone, Apex, Tekken and Chess is not just participation — it’s a statement. S8UL is going global. We’re stepping into arenas that many never imagined an Indian org could enter, and we’re doing it with heart, skill and intent. We’re not just here to play — we’re here to make a mark. And this is just the first stop in that journey.”
Beyond team participation, S8UL has outlined an extensive pan-India campaign spanning over 20 cities leading up to the Esports World Cup. Fans can anticipate a variety of content, in-real-life (IRL) experiences, roster reveals, exclusive behind-the-scenes access, and even opportunities to travel and support the team in Riyadh. This ambitious campaign aims to unite India’s vibrant gaming community, including brand partners, creators, hardcore fans, and casual gamers, under a common banner.
The Esports World Cup 2025 boasts the largest prize pool in esports history and will feature 24 of the world’s leading esports titles. The event will also crown a Club Champion, recognizing the top-performing organization across all games. With over 50,000 square meters dedicated to fan activations, pop culture integrations, and entertainment, the EWC is poised to be the largest gaming festival globally.
As the only Indian content and esports organization to have won at the prestigious Esports Awards, and with creators who continue to bridge the gap between competitive gaming and mainstream pop culture, S8UL is at the forefront of India’s global gaming revolution. Their participation in the Esports World Cup 2025 marks the next significant chapter in this journey.
