AI Revolutionizes the Creative and Media Landscape: D:CODE 2024

D-CODE 2024

Gurgaon: The Advertising Club’s annual digital review, D:CODE, is set to return for its fourth edition on November 28th, 2024. Presented by Google, this year’s event will delve into the transformative power of AI on the creative, media, and user landscape in India.

The event will bring together nine industry experts, including a surprise speaker, to discuss the latest trends and innovations in AI. The lineup includes:

  • Varun Mayya, CEO and Founder of AEOS
  • Jaspreet Bindra, Founder of AI&Beyond and Tech Whisperer Ltd
  • Manish Gupta, Director at Google DeepMind India
  • Kavita Nair, Strategic Advisor at Skewb Analytics
  • Soumya Mohanty, Managing Director and Chief Client Officer at Kantar
  • Siddharth Srinivasan, Head of India at ElevenLabs
  • Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors
  • Azeez Gupta, Founder at Rocket Learning

D:CODE 2024 will be held at Google’s India HQ in Gurgaon, starting at 5:30 PM. The event aims to inspire and inform the industry by exploring how AI can be leveraged to drive innovation, increase efficiency, and create engaging consumer experiences.

Rana Barua, President of The Advertising Club, emphasized the importance of AI in the modern marketing landscape. “Over three-quarters of CMOs are already using generative AI, and its adoption is inevitable. D:CODE 2024 will address the need for an AI-ready marketing ecosystem,” he said.

Mansha Tandon, Chairperson of D:CODE, added, “AI is revolutionizing the way brands and agencies connect with consumers. This year’s event will highlight how AI is empowering the industry to create groundbreaking narratives and drive meaningful engagement.”

The Advertising Club’s D:CODE 2024 promises to be a thought-provoking event that will shape the future of the marketing and advertising industry.