Gurgaon: — In a significant move set to transform the landscape of consumer insights and data analytics, Gurgaon-based marketing strategy firm Elevate Insights has partnered with Bangalore’s AI startup Consuma AI. The partnership aims to combine the precision and speed of artificial intelligence with the strategic depth of human behavioral expertise to offer hybrid consumer diagnostics to businesses.
The collaboration is expected to address a growing challenge faced by marketers—balancing speed with strategic rigor. While AI-driven tools offer rapid data analysis, they often lack the contextual understanding and depth that come with traditional, human-led research. This new model integrates both, promising to deliver actionable insights without compromising on quality.
“This partnership changes the limited choices for marketers!” said Ruchira Jain, Founder of Elevate Insights. “By merging our behavioral research expertise with Consuma AI’s smart analytics platform, we can now offer a powerful hybrid insights engine that captures the ‘why’ behind consumer behavior with both speed and depth.”
Founded in 2020 by Jain, a seasoned expert with past stints at Swiggy, PepsiCo, Nielsen, and Ipsos, Elevate Insights has been recognized for its behavioral science-driven methodologies and human-first insights. The firm has worked with a wide spectrum of clients including startups, unicorns, and multinational corporations across India.
Consuma AI, with its cutting-edge data mining and analytics technology, will bring in the capability to process large-scale secondary and real-time data, while Elevate Insights will apply strategic thinking and qualitative understanding to deliver a more nuanced and holistic picture of consumer trends.
“We are excited to build a hybrid consumer insights ecosystem for our clients,” Jain added, highlighting the potential of this alliance to reshape how brands approach market research in a fast-changing consumer landscape.
With this partnership, Elevate Insights and Consuma AI are poised to set new standards for agile, insightful, and strategically rich consumer research in India.
