Hyderabad – Global packaging giant Sonoco has launched a state-of-the-art Performance Hub in Hyderabad, investing up to $10 million in the first phase. The facility will house up to 500 technologists within the next three years, creating significant job opportunities and solidifying Hyderabad’s position as a key player in Sonoco’s global operations.
The hub, inaugurated on February 17, 2025, will focus on leveraging data analytics, automation, and emerging technologies to drive innovation in packaging design and manufacturing. Sonoco aims to onboard around 300 employees in the next 12-18 months, eventually scaling up to 500.
“The Hyderabad Performance Hub is a major leap forward in our digital transformation,” said Howard Coker, President and CEO of Sonoco. He emphasized the company’s commitment to innovation and its goal of delivering more efficient and sustainable packaging solutions. Coker also highlighted the opportunities the hub will provide for local talent.
Rajeev Ankireddypalli, Vice President and Chief Information Officer, cited Hyderabad’s “dynamic technology ecosystem” as the ideal environment for the new hub. He explained that the facility will allow local professionals to contribute to transformative projects and advance Sonoco’s technology and sustainability goals.
Arvind Chittora, a 23-year Sonoco veteran, has been appointed Managing Director of the Hyderabad hub. “I am truly excited about the opportunity to build the workforce of the future for Sonoco in Hyderabad and accelerate our digital and technology roadmap,” Chittora stated. He expressed confidence in Hyderabad’s talent pool and its ability to contribute to Sonoco’s continued success.
The new hub is expected to have a significant impact on India. Beyond job creation, Sonoco plans to partner with local academic institutions, offer internships and training programs, and foster skill development. This initiative positions Hyderabad as a crucial part of Sonoco’s global network, empowering Indian talent to drive global innovation in the packaging industry. The company’s investment underscores India’s growing importance as a strategic partner in the global technology landscape.
