Gurugram: Parachute Advansed Gold, the iconic hair oil brand by Marico Limited, one of India’s largest FMCG companies, organized a bike rally for women, encouraging them to embrace individuality, confidence, and freedom on their own terms. In collaboration with the Delhi Royal Enfield Riders Club (DRER), the initiative brought alive Parachute Advansed Gold Coconut Hair Oil’s core message of adding “jaan” to women’s hair, encouraging them to embrace their journeys fearlessly, without worrying about hair damage caused by everyday exposure to external stressors.
Bringing together women riders and bike enthusiasts from different walks of life, the initiative saw participants ride their bikes from Gurgaon-Faridabad Road to Baliawas. The rally celebrated the growing community of women who are increasingly taking to riding as a form of self-expression, adventure, and confidence.
While riding gives many women a sense of excitement and freedom, frequent exposure to environmental factors such as harsh sunlight, wind, dust, and pollution can often leave hair dry, rough, and prone to damage, especially at the ends. With two-wheeler commuting becoming increasingly common among women in urban India, maintaining healthy hair amidst these everyday stressors has become an important concern.
Highlighting the importance of regular hair oiling, the initiative encouraged women riders to embrace simple post-ride haircare habits through its ‘#RidingKeBaadOiling’ message, promoting oiling after rides to nourish hair exposed to everyday stressors such as sun, pollution, and wind. Regular oiling helps restore moisture and improve overall hair health over time. Coconut-based hair oil, in particular, is known for its deep nourishment benefits as it penetrates beyond the surface to strengthen hair from within, making it healthier, stronger, and more resilient with regular use.
The rally concluded with the riders coming together to share their inspiring journeys, experiences, and passion for riding, fostering a strong sense of community, empowerment, and sisterhood. At the end, the riders received a hair nourishment session with Parachute Advansed Gold Coconut Hair Oil, as a post-ride treatment. Through such initiatives, Parachute Advansed continues to champion platforms that celebrate women, and bring “jaan” to their hair and into everything they do.
