Webinars are not virtual events – There is a world of difference.
The concept of webinars has been around for quite some time, but the current situation has made it popular as a viable option to address the rising demand for digital communication. As remote working and collaboration have become the need of the hour, webinars have become an integral part of the digital marketing mix. But as brands began to deep dive into more elaborate strategies to redefine their business continuity plans, they realized that webinars come with some unique challenges and limitations as far as engagement and outreach are concerned. Though many brands continued with webinars to keep things in…