Mumbai: HSBC Mutual Fund launched a new digital film titled “Naye Nazariye Ki Udaan” (New Vision’s Flight) on Children’s Day to highlight the importance of early financial planning for a child’s future.
The film, created by TheSmallBigIdea, aims to educate young parents about Systematic Investment Plans (SIPs) in mutual funds. It emphasizes the benefits of starting investments early to build a strong financial foundation that can support a child’s long-term goals and aspirations.
“Naye Nazariye Ki Udaan” features a father and child team playfully challenging Sherlock Holmes to find lost keys. Through vibrant visuals and witty dialogue, the film showcases a child’s creativity and problem-solving skills. This playful narrative is cleverly linked to the importance of securing the future, mirroring the role of mutual funds.
“With thoughtful planning, parents can create a strong financial foundation to help secure their child’s aspirations and future,” said Kailash Kulkarni, CEO of HSBC Mutual Fund. “Through the quirky narrative in our ‘Naye Nazariye Ki Udaan’ film, we wish to reinforce the importance of early investments through an SIP and urge young parents to take this critical step forward to make their child’s dreams into reality.”
Manish Solanki, COO & Co-Founder of TheSmallBigIdea, echoed this sentiment. “Children, with their unfiltered imagination, see the world through a lens of endless possibilities,” he said. “Our goal was to capture this unique perspective and weave it into a narrative that resonates with parents and highlights the transformative power of early investment. By emphasizing the long-term benefits of SIPs, the film will inspire people to take charge of their financial future and secure a brighter tomorrow for their loved ones.”
The film will be available across various digital and social media platforms, including Instagram, Facebook, LinkedIn, and YouTube. HSBC Mutual Fund will also use display ads to further engage with potential investors