Mandi Gobindgarh: Jindal (India) Limited, a major player in India’s downstream steel products sector, convened a significant retailers’ meet, “Milaap,” in Mandi Gobindgarh, the “Steel City” of Punjab, on March 23, 2024. The event, organized in collaboration with authorized distributor Mahawar Alloys, drew nearly 60 local retailers and senior company representatives, signaling Jindal’s intent to solidify its presence in the northern region.
The company, a subsidiary of the B.C. Jindal Group, used the platform to showcase its advanced coated steel products, highlighting their durability and suitability for diverse industrial applications. Notably, Jindal Sabrang, a range of vibrant, color-coated steel with enhanced corrosion resistance for outdoor use, was a key focus. Additionally, retailers were introduced to Jindal NeuColor+, a premium line of coated steel known for its advanced technology, aesthetic versatility, and long-lasting durability, engineered to resist corrosion and color fading.
“Jindal (India) Limited has a strong foothold in the eastern and southern markets, and we are now strategically focusing on expanding our reach in the northern and western regions,” a company spokesperson stated. “The ‘Milaap’ Retailer meet is a crucial step in educating our valued retail partners about our high-quality products, such as Jindal Sabrang, and fostering stronger relationships.”
The event served as a forum for Jindal (India) Limited to outline its regional expansion plans, gather direct feedback from retailers, and address their concerns. This interaction aimed to strengthen the company’s network of retail partners, crucial for driving regional growth, and reinforce its position as a reliable and evolving industry leader. The company’s initiative highlights its commitment to not only expanding its market share but also to building strong, collaborative relationships with its retail network.
