Arsenal Football Club has partnered with NTT DATA, a leading global IT services provider, to become the club’s first Official Digital Transformation Partner. The multi-year collaboration aims to enhance the Arsenal supporter experience through new technologies and data-driven insights.
NTT DATA will leverage its expertise in digital transformation to strengthen Arsenal’s connection with its global fan base. This will include improving the club’s digital platforms and capabilities to support growth, enhance performance, and deepen supporter engagement.
The partnership will see NTT DATA provide Arsenal with data analytics tools, machine learning, and real-time integrations. These technologies will enable Arsenal to create a more personalized and seamless experience for supporters, delivering tailored content and exclusive insights.
Juliet Slot, Chief Commercial Officer at Arsenal, expressed excitement about the partnership, stating that it will help the club better serve its supporters worldwide. Niccolo Spataro, CEO of NTT DATA in the UK and Ireland, echoed this sentiment, highlighting Arsenal’s commitment to innovation and fan engagement.
NTT DATA has a proven track record in sports, serving as the technology partner for major events like The Open and the NTT INDYCAR SERIES. The company’s expertise in real-time data analysis, AI, and other cutting-edge technologies will help Arsenal create truly remarkable experiences for its fans.
