Max Fashion, the popular fashion brand under Dubai-based Landmark Group, is stepping into a fresh era with its latest campaign, ‘New New You.’ The brand has partnered with acclaimed actor and style icon Kalki Koechlin to embody the campaign’s theme of renewed self-confidence and personal evolution through fashion.
The ‘New New You’ collection presents a diverse range of stylish ensembles suitable for various occasions, from festive celebrations to casual outings and workwear. The collection aims to capture the spirit of reinvention, offering something for everyone.
Kalki Koechlin, known for her bold choices in both her career and style, perfectly aligns with the brand’s message of self-expression and confidence. The campaign film, shot in a picturesque European setting, showcases Kalki’s vibrant personality as she effortlessly transitions between different looks from the collection.
Max Fashion continues its commitment to offering fresh styles every week across its extensive network of 520+ stores and its online platform. This dedication to providing the latest trends reinforces the brand’s promise to deliver a dynamic and exciting shopping experience for its customers.
On being the face of this fun, fresh new campaign for Max Fashion, Kalki Koechlin says, “I believe fashion is an extension of one’s personality, and Max Fashion’s ‘New New You’ campaign truly allows me to do that. I am thrilled to be a part of it and I must say Max Fashion has completely surprised me with its cool, vibrant and comfortable styles. ”
On partnering with the fabulous Kalki Koechlin, Pallavi Pandey, Head of Marketing, Max Fashion says, “As we embark on an exciting journey of transformation at Max Fashion, the ‘New New You’ campaign is our commitment to constantly evolving and bringing fresh, trendsetting styles to our customers. This collaboration with Kalki Koechlin represents the bold, confident, and ever-evolving spirit of our brand. We aim to inspire our customers to explore new possibilities and embrace every side of themselves with our latest collection, designed for the modern, aspirational Indian family.”
Sumit Chandna, Deputy CEO, Max Fashion, adds: “Max Fashion’s growth and success have always been driven by our commitment to delivering value, quality, and fresh fashion to our customers. With the ‘New New You’ campaign, we are not only launching a dynamic new collection but also reinforcing our retail strategy to bring continuous innovation to over 520 stores across 210+ cities. This campaign marks a new chapter in our business, where we focus on expanding our presence, both in physical stores and online, with an unwavering dedication to customer satisfaction and style evolution.”
